After updating the accounting firm SifferPirayan's logo and visual identity it was time to bring their website along to the party. The first step was to determine the strategic direction: we set out to attract SifferPirayan's target market of small to medium-sized business owners by distinguishing the agency from the bland industry standard. How did this positioning look in practice? By showing consumers how sharp they are (that's a piranha pun).

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Although SifferPirayan doesn't think so, accounting isn't the most exciting part of running a small business. So why pretend that it is? Authentic copywriting, bold design choices, and plenty of useful facts about income tax led to sifferpirayan.se.

 

But accounting firms are a high engagement service, and information is a must in the purchase process. So we paired information-heavy pages with subtle (and not so subtle) animations to draw attention and keep interest. Hiding walls of text behind animated cards helped fight information overload for visitors who aren't interested in reading about topics like auditing housing cooperatives (we understand).

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Why stop there? We hopped behind the scenes and messed around with some settings to make the website perform better. Oh, you want to hear some details, nerd? Updating sitemaps, setting meta-descriptions and other SEO stuff. And a couple of Google Analytics 4 tags slapped on for good measure.

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Did you think this was cool? Check out this digital marketing strategy we made for Kasizzle next!

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Did you think this was REALLY cool? Reach out to us at hello@manatee.se!