When the accounting firm SifferPirayan asked us to update their logo we brought their fishy dreams to life with inspiration from their brand identity. Designed specifically to make them stick out from the predictable (read: boring) B2B category, we gave SifferPirayan a visual makeover that does justice to their name and brave market position.

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The new logo builds on the familiar piranha motive from their previous design while adding a sprinkle of extra conceptual robustness by bringing in a number symbol (#) to create the shape of the fish. This marries the two iconic concepts into a single symbol that's easier to scale down and adapt to different uses.

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On top of the new logo we delivered an entire visual identity system consisting of new fonts, a range of different patterned backgrounds, and icons that can be used to visualize SifferPirayan's different services. The typeface Righteous was chosen to add a bit of playfulness and sharp angles to the logotype. Did you spot the cute little fish in the lowercase A's?

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Did you think this was cool? Check out this website we made for them next!

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Did you think this was REALLY cool? Reach out to us at hello@manatee.se!